To complement our traditional direct mail slates, California Voter Guide has placed over a million district-specific slates on websites frequented by known voters though out the state.
Here is how it works:
- Using its proprietary software, California Voter Guide is able to build web-slates (Exhibit A) specific to voters (both party and district) and place these ads on websites frequented by high-propensity voters.
- When a voter clicks on the web-slate they are then taken to a landing page (Exhibit B) which provides direct links to the campaign websites and polling place lookup information customized to that voter.
Not only is the web-slate an ideal tool to reinforce name-ID, it provides a path for those seeking more information about a campaign to learn more.