Web Slate

To complement our traditional direct mail slates, California Voter Guide has placed over a million district-specific slates on websites frequented by known voters though out the state.

Here is how it works:

  1. Using its proprietary software, California Voter Guide is able to build web-slates (Exhibit A) specific to voters (both party and district) and place these ads on websites frequented by high-propensity voters.
  2. When a voter clicks on the web-slate they are then taken to a landing page (Exhibit B) which provides direct links to the campaign websites and polling place lookup information customized to that voter.

Not only is the web-slate an ideal tool to reinforce name-ID, it provides a path for those seeking more information about a campaign to learn more.

Exhibit A
Slate on Website

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Exhibit B
Web-Slate Landing Page

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