The 1-2 punch of California Voter Guide's direct mail - email slate program provides candidates and ballot measures an added boost with voters. The eSlate is sent in concert with the direct mail slates.

eSlate provides the opportunity to link in-depth campaign information from campaign websites including issues positions, candidate background, endorsement, event opportunities and even a fundraising appeal. During the 2010 Primary, over 3 million eSlates were delivered to households who also received the direct mailings.